On the ride to his village, he started to calm down, and I was able to understand part of what he said. The boy was his nephew. The village he was taking him to was nearly three hours away on foot, and the sun was setting. The boy's father was hours away in the capital city looking for work and couldn't be reached. The boy died of malaria, a preventable, curable disease. He was 12 years old.
Malaria and other diseases that have historically been devastating are now all but obsolete in the developed world. Malaria, for example, once plagued parts of the U.S. Likewise, a disease that was problematic and widespread in parts of the U.S., namely the deep American South, was hookworm, a parasite that enters the body through the skin and causes intestinal problems and anemia, among other things. It's not as fatal as malaria, but it is debilitating.
In 1909, as a result of a $1 million gift from John D. Rockefeller, the Rockefeller Sanitary Commission for the Eradication of Hookworm Disease was formed. As a result of campaigns by the foundation in the South and Appalachia, the disease became all but obsolete in the United States within five years. Eventually the efforts expanded abroad, but unfortunately the disease is still present in much of the developing world.
Critics might speculate that the Rockefeller Commission wanted to curb hookworm in the American South in order to create stronger markets. This may be the case, and it's also probably true that anemic people don't make very productive workers. Whatever the motives, the outcome was positive enough to make the campaign worthwhile. Likewise, self-interested corporations should consider the tremendous possibilities of new markets in the developing world by contributing to efforts to eradicate diseases, which would help create stability, increase productivity, expand economies and create new consumers.
I suppose a fair question here is, "What's your point, Jonny?" The point is that we sometimes view a problem like Malaria as overwhelming, something that is impossible to tackle in the developing world. But often eradication of a deadly disease just takes and innovative approach and a concerted effort.
Malaria has a profound effect on the developing world. But there's reason to be optimistic. Huge monetary gifts from stinking rich philanthropists have their place, but some very effective modern campaigns, such as Nothing But Nets, give regular people like you and me the ability to make meaningful contributions. If you need to remember why you should, read this.
Throwing money at a problem doesn't always work, but it's worth taking a minute to applaud the innovative approach to problem solving at Nothing But Nets.



